Rad Black Sheep was created for the ones who never quite fit the mold—and never wanted to.

We’re a small, creative apparel brand built around bold ideas, humor, and heart. At the center of it all is Kevin the Rad Black Sheep, our not-so-subtle reminder that being different isn’t a flaw—it’s the point. Kevin shows up wherever curiosity, courage, and a little rebellion are welcome.

Every design starts as a story. Sometimes it’s about standing up for something you believe in. Sometimes it’s about finding joy in the weird, quiet, or overlooked moments. And sometimes it’s just about making you smile when you catch your reflection in a mirror or a window.

Our shirts are thoughtfully designed, with an emphasis on quality, intentional artwork, and community. We believe what you wear can say something about who you are, what you value, or what kind of world you want to help build.

Rad Black Sheep is for creatives, outsiders, readers, rebels, athletes, leaders, and anyone who knows that blending in was never the goal.

Stay rad. Stay kind. Be the black sheep.